Gloweave designs, sources, manufactures and merchandises men's and women's clothing. It has been known as an established shirt specialist since 1944.
Today, Gloweave is known for its innovation and quality of manufacture across a number of brands including Gloweave Mens, Gloweave Womens, Bodyshirt and Brooksfield. The company has fostered a unique, worldwide network of design resources. Within this network there is an active sharing of information on all aspects of business. The resulting market intelligence and trend information has proved invaluable to Gloweave.
The Gloweave men's business is based on a comprehensive Stock Service Programme. Our aim is to provide a reliable, quick response system and, to this end, we constantly review our stock handling systems to provide our customers with the best service possible.
On September 29, 1944, a young man in airforce uniform walked into the Comfort Shirt and Underclothing factory. Stepping in for his ill father-in-law, Saul Same had little time to learn the business of the ragtrade. The Company had a staff of 12 and the main work entailed making underwear and polo shirts for the army. By the end of the war the company was making boys shirts and then moved into mens shirts.
In 1951 a shirt was produced from 30 denier Nylon and marketed under the name Glo-Weave. The 'Glo' representing the lustre of the fabric; 'weave' because, although the fabric was warpknitted, it looked woven. The shirt became so popular that in 1954 the company became Gloweave Proprietary Limited.
Innovative advertising campaigns in print and in the new world of television commenced. In the late 1950's Gloweave was a major advertising sponsor of In Melbourne Tonight, Channel 9's groundbreaking show hosted by Graham Kennedy and Bert Newton. Kennedy proved a very popular advertiser. He helped make Gloweave a household name and popularised the "Love me in my Gloweave" slogan.
Today Gloweave continues as an authority in shirt manufacturing in Australia and New Zealand.
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